Who does not want more website traffic? But from the picture upload to the article release, have you paid attention to doing every little thing to improve your website ranking? Develop good SEO habits from the start, help you optimize your site’s rankings, and get extra points from search engines. The techniques in this article are all executable, everyday techniques, from the construction of the site to the use of easy-to-maintain techniques in daily updates to help you develop good SEO habits.
1. Create high quality content
The core point of the website ranking is high-quality content. There is a famous saying in the online promotion industry: content is king. Good content includes images, text, videos, and other interactive elements that can be fun or rich, can be game or e-commerce content, can be short or long, and universally applicable formulas don’t exist. The key is that the content you post has to be sufficiently relevant to your website and serves to build the website. Second, you need to think about a relevant title that is easy to search for in order to present it to the user.
High quality content includes these aspects:
Content that contains raw or real data. It should be simple and easy to read, starting with 80% of the user’s reading level, avoiding too complicated icons. Content should be relevant to your website or brand goals. If your website is about volleyball, don’t write a rainbow pony article! Content should be suitable for sharing or for users to interact with. While knowing this doesn’t help you create content, it can at least help you measure what type of content you need. The content should be of sufficient length, and in general there should be at least 300 words to convey some really valuable information. Content should help to increase your credibility or credibility in the field, for example, you can choose to recommend, research or comment on something else.
2. Link to quality resources
Don’t just use nonsense links to populate content for the inner chain, but choose links that are meaningful or have extra value to the current content.
A good set of links can include:
Inside chain: Link your users to the relevant content page of your website
Outer chain: link your users to the page that introduces the content you mentioned
Trying to combine these two methods in each page will achieve good results.
Next, think about the pages you link to, are their content really related to your product, brand or business? If it is, then they are valuable, otherwise it is wasting your time.
The credibility of the external chain is equally important. Some domain names have stronger credibility than others, so try to establish contact with them. They include: .gov, .edu., .org, .com (ranked in order).
Try to make friendship links with different websites, but remember not to exchange links with websites that have too many friendly links, users will not pay attention to them. Also, don’t forget the links on social media, they are equally good!
3. Protect users
Google has repeatedly reminded webmasters that it is important to mount SSL security certificates for websites, which will affect search rankings. You also need to think about it now, after all, free SSL certificates or very cheap SSL certificates are now available.
Switching to HTTPS is difficult, but it seems worthwhile for a long time.
If your website includes a trading system, you should have used some security measures to keep your information safe.
4. Increase website speed
Websites need speed, the sooner the better. In fact, this is true for the content of any device, and the website is just one of the most demanding content.
One of the most important ways to increase the speed of a website is the amount of files. Try to avoid transferring garbage to the website. Do not use images when you can use the font icon. Do not use PNG when using SVG. Do not pass the original image when compressing the image. In short, lightweight is the general principle.
You can also start with these aspects:
- Try using a picture compression tool or plugin
- Use the detection system to see where the bottleneck of the website speed is
- Use caching plugins, especially for WordPress sites
- Enable asynchronous loading
- Cut down unwanted plugins, tools, and code
5. Text is everything
In today’s technology, search engines only recognize text. This means that you have to tell the search engine through the text, what is your media content, is it a video or an image?
Another method for video is to write a text version of the video preview so that the search engine can save the real content when the video is captured.